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Marketing Leadership Institute Meeting Dates

All webconferences begin at 12 noon Eastern unless noted below and are also both recorded and summarized for our international members and those with schedule conflicts.
2015:   1/12/15, 2/2/15, 5/4/15, 6/1/15, 7/13/15, 8/3/15, 8/10/15, 9/14/15, 10/5/15, 10/12/15, 11/9/15, 12/7/15.
2016:   1/11/16, 2/1/16, 3/7/16, 4/4/16, 5/2/16, 6/6/16, 7/11/16, 8/1/16, 9/12/16, 10/3/16, 11/7/16, 12/5/16.

On-Demand Library (Videos and Summaries Included)

View sample

CNN Worldwide, Scot Safon, Chief Marketing Officer.
  Presenting: "What Do You Want to be Famous For? The Marketing Question That Drives Brand Planning."

Siemens, John Clendening - Sr.V.P. Corporate Marketing Siemens Automation.
  Presenting: "Hiring and Retaining Top Marketing Talent."

Hersheys, Steven Schiller, VP, Marketing Excellence.
  Presenting: "Brand Marketing - How Sweet It Is."

Reebok, Thomas Shine, VP Sports Marketing & Entertainment Worldwide.
  Presenting: "Building a Culture of Marketing Performance."

IBM, Ann Wilson Cramer, Director of Corporate Affairs.
  Presenting: "How Marketing and Communications Can Leverage Corporate Citizenship to Deliver Greatness."

Reuters, Eran Barak, Global Head of Marketing and Strategy in Collaboration Services.
  Presenting: "What Exactly Is Customer Service? Defining the Art."

AXA Equitable, Michael DePiazza, V.P., Strategy & Innovation.
  Presenting: "A Case Study in Marketing Strategy and Innovation."

Motorola, Barbara Goworowski, Sr. Director, Marketing North America.
  Presenting: "Are Your Customers Listening? The Transformation to a Customer Focused Company."

SAP, Michael Brenner, V.P. of Global Marketing and Content Strategy.
  Presenting: "Eight Steps To Brand Publishing."

Conde Nast, Mei Lee, VP, Marketing.
  Presenting: "Leveraging Digital Influencers To Successfully Scale Your Brand."

Wells Fargo, Chris Moloney, Chief Marketing Officer.
  Presenting: "Marketing in a Changing World."

Flextronics, Sanket Amberkar, Sr. Director, Strategic Marketing - Innovation, New Ventures & Energy.
  Presenting: "Strategic Marketing In A Changing World: A Segment Marketing Perspective."

Weather Channel, Eva Papoutsakis Smith, V.P., Sales Strategy.
  Presenting: "Transforming Market Value."

Harland Clarke, Stephen Nikitas, Sr. Marketing Strategist.
  Presenting: "Account Holder Insights that Unlock Greater Profit Potential."

Chubb Group, Michael Reicher, Sr. V.P., Eastern U.S. Marketing Officer.
  Presenting: "Building a Sales & Marketing Culture Within An Underwriting Organization."

New York Life, Barbara S. Cerf, V.P., Women's Market.
  Presenting: "The Women's Market: Engaging Minds."

Chicago Tribune, Kathleen O'Hara, V.P. Marketing.
  Presenting: "Readership/Circulation and Marketing."

Liz Claiborne, Jane Randel, VP, Corporate Communications.
  Presenting: "Cause Marketing."

Ryder System, Sheryl Pattek, V.P. of Marketing.
  Presenting: "Visibility and Driving Demand."

The Clorox Company, Doug Milliken, VP, Global Brand Development.
  Presenting: "How to Bring Design Thinking Into an Organization."

Clear Channel, Jeff Thomas, V.P. - Director of Sales & Marketing.
  Presenting: "Best Practices in Leveraging Radio."

Principal Financial, Mary O'Keefe, SVP & Chief Marketing Officer.
  Presenting: "Building a Brand -- A Case Study."

JVC Electronics, Karl Bearnarth, Sr. V.P., Corporate Marketing.
  Presenting: "Bringing Multiple Divisions Under One Brand Platform."

MGM Resorts, Sherri Gilligan, SVP, Marketing and Advertising.
  Presenting: "Social and Mobile Business."

McGraw Hill, Ted Smyth, Executive V.P., Corporate Affairs.
  Presenting: "Thought Leadership: Run it Like a Campaign!"

Chubb Group, Seth Hopkins, V.P., Chicago Regional Marketing Manager.
  Presenting: "Positioning / Selling a Premium Product Through Intermediaries in the Marketplace."

Oracle, Roland Smart, V.P. of Social & Community Marketing.
  Presenting: "Modern Marketing in an Agile World."

Campbell Soup, Jason Krever, Director, IT - Global Marketing and Communications.
  Presenting: "Five Practical Lessons for Marketing Tech Success."

Navistar, Kathy Seegebrecht, V.P., Marketing & Brand.
  Presenting: "Ducks in a Row: Five Steps to Marketing Alignment in B2B Networks."

General Mills, Rodolfo (Rudy) Rodriguez, Director, Multicultural Marketing.
  Presenting: "Multicultural Marketing."

Avis Budget, John Peebles, VP Online Marketing.
  Presenting: "The Medium is the Message: Moving Marketing From Mechanical to Electric."

Maidenform, Lucille DeHart, Chief Marketing Officer.
  Presenting: "A Look Into the Modern Marketing of an Iconic Company."

New York Life, Barbara S. Cerf, Corporate V.P., Women's Market.
  Presenting: "Strategies for Marketing to Women: Same Faces, New Places."

Gallup, Larry Emond, Chief Marketing Officer.
  Presenting: "Applied Behaviorial Economics: What it Means for Marketers."

Acxiom, Ben Rothfeld, Global Director, Marketing Strategy.
  Presenting: "Knowledge-Based Testing: Testing Your Way to Customer Nirvana."

Columbia Business School, David Rogers, Director, Center on Global Brand Leadership.
  Presenting: "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age."

Pitney Bowes, Jeff Stangle, Director Solutions Development.
  Presenting: "The Changing Postal Environment, New Requirements and New Opportunities."

Harrahs, Matt Bowers, Matt Bowers, V.P., Total Rewards and Marketing Training.
  Presenting: "Relationship Marketing Overview."

Intuit, Victor Cho, V.P. Web Marketing & Commerce.
  Presenting: "Eight Ways that the Web Changes Everything in Marketing."

Cardinal Health, Gary Dowdy, V.P., e-Business New Media.
  Presenting: "Internet Marketing - Getting the Basics Right."

HCA Healthcare, Suzanne K. Barnette, Director of Marketing and Public Relations.
  Presenting: "Crisis Communication."

Cargill, Mark Klein, Director of Communications.
  Presenting: "Stereotypes, Half Truths, Skewed Data and Just Plain Wrong Information."

CB Richard Ellis, Jena Hollensteiner, VP Marketing America.
  Presenting: "Marketing Innovation and Operational Efficiencies."

Alcatel-Lucent, Christina James, Sr. Marketing Manager.
  Presenting: "Measuring Performance of Marketing Programs: More than ROI."

Principal Financial, Mary O'Keefe, SVP and CMO.
  Presenting: "Branding: Making a Splash in the Sea of Sameness.", Amanda Thompson, National Account Executive.
  Presenting: "Tweets, Pokes and Links."

ManPower, Susan Wright-Boucher, Regional Director of Sales-Pacific Region.
  Presenting: "Employee Engagement as a Competitive Force."

Pirelli, Riccardo Cichi, VP of Sales and Marketing.
  Presenting: "Why Sales and Marketing Should Work Together."

Wrigleys, John Machak, Sr. Manager, Sales Capability and Performance.
  Presenting: "Now You're Talking: The Art of Constructing the Perfect 5 Minute Presentation."

AT&T Mobility, Karl Bricker, Regional Sales Director.
  Presenting: "Business Writing: From Intro to Closing and Beyond."

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